In my role as a Google Trusted Photographer creating virtual tours for businesses, naturally I'm often asked “What preparation do I need to do to be ready for the photo shoot?”
It's really pretty simple. You just need to think about how you want to portray your business and how you would want others to see it. Check out the tips for what to do below.
Google generally prefers not to have people in the virtual tour and I personally tend to agree. The features and layout can be easily portrayed, and an empty space allows the online searcher to easily put themselves in the room and imagine being there, rather than being distracted by the heavily tattooed man or the woman with purple hair.
Another point by not having people present at the time of the shoot is that the process is usually much quicker. We can be in and out in the minimum time causing less distraction and disruption to your regular working day.
If you are a busy café or other type of business that often has lots of people in, and we can't shoot it outside of trading hours then we just have to do it that way. You are required to generally advise your patrons that “the Google photographer is here and we'll be shooting footage for Google maps.” We can blur faces ensuring privacy anyway.
I am certainly happy to do it either way and occasionally we have done staged shoots where for example the mechanic is leaning over a car or the staff of a busy service department are all at their seats at their pc. It’s also fine if you as the owner and your staff want to be in the shoot.
So there you have it. A few simple tips to make sure we capture a great virtual tour of your shop, showroom, café, gym, restaurant, childcare centre, club, salon or any other business that wants to increase traffic through the door.
That’s all I have for now but I promise I will try and come up with more stuff soon
Wishing you and family keep safe and well.
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